What differentiates one company from another? Services, characteristics, location? One of the top distinguishing factors is the company’s brand image. It’s not just about what the company does and what they sell; it’s about how customers view them. Some companies have customers that are so loyal they tattoo the company logo on their bodies!
If branding is so important, why is a personal brand often forgotten?
Below is a favorite quote of mine that applies not only to a company’s brand, but also personal branding.
Just like a company’s brand image, a personal brand image is not built over night. You can’t stay up all night coding a new web site, designing business cards, and reworking your resume and think that you suddenly have a brand. Like Michael Eisner said…these things are built over time.
Your brand encompasses everything about you – your skills, characteristics, personality, resume, online presence, etc…
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